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It's been reported that the brand will donate a percentage of the profit from the luggage collection endorsed by the 'Choovely' family and other sales during 2015 to 'Himango Village', an organization dedicated to helping the people of South Sudan by planting mango trees and opportunities for education. The items will also be sold through 'Samsonite's online mall and the GS home-shopping channel on December 19 at 11:50 PM KST.

'Samsonite' marketing director Kim Hee Jung commented, "We are joyful that we are able to take part in meaningful community service with Choo Sung Hoon and Choo Sarang's warm image shown on broadcast... We ask for a lot of interest and participation, so that we can all take part in the joy of donating."