Through the campaign, 2NE1 will be working with legendary American hip hop group Run-DMC and DJ A-Trak for a new, modern collaboration of music. The ladies will be releasing songs and music videos by getting inspiration from what their fans upload on Twitter, Facebook, and Instagram.

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Fans can join in by giving 2NE1 inspiration with their own music, videos, pictures, or writing. All they have to do is tag their posts with #Unitewith2NE1, and 2NE1 will be revealing which lucky fans, who'll also be receiving gifts, were chosen in October.

Adidas said, "'Adidas Originals' planned this campaign to tell the story of 2013's generation. We want to combine the culture and trend of 2013 and make something that's newer and more passionate."