With only one day left until the release of CL's "The Baddest Female" solo debut, YG Entertainment is pulling out all the stops to promote the song.
Although there will be no audio or music video teaser clips, YG has revealed a clip of their media facade for CL. The facade includes images projected on the side of YG's building. There are about eight pictures in total on a slideshow that appears throughout the evening. The images can be seen from quite a distance and are yet another way to increase anticipation for CL's solo debut.
This isn't the first time YG has used their building as part of their promotions. During both Lee Hi's "1,2,3,4" and "It's Over"promotions various items and billboards were used on the YG building.
They have also released photos of the display on 2NE1's Official Facebook:
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We love this unique and frugal promotion strategy, do you?
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