On January 9, 2025, SM Entertainment released a special anniversary film, 'THE FUTURE,' commemorating its 30th year. 

The film, available on the official SMTOWN YouTube channel, reflects on the company's journey and its commitment to shaping the future of entertainment and culture.

"Beyond music, to culture. Beyond culture, to our future," emphasizes SM's impact beyond music, fostering cultural transformation worldwide. The film expresses gratitude to fans, artists, and partners, promising to continue supporting their dreams.

As a leader in music and innovation, SM Entertainment consistently pushes boundaries and enriches global entertainment with its unique vision. The company's tagline, "THE CULTURE, THE FUTURE," signifies its dedication to pioneering new ways to inspire creativity and connect with audiences worldwide.

'THE FUTURE' is a testament to SM Entertainment's enduring impact on the music industry and global culture, and its determination to continue shaping the future of entertainment for years to come.

About SM Entertainment

Founded in 1995, SM Entertainment has grown to become one of the most influential entertainment companies in the world. With its innovative approach to music production, artist development, and global expansion, SM Entertainment has introduced many successful artists and groundbreaking projects that have shaped the K-pop industry and popular culture worldwide.

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