Rookie girl group VVUP is set to make a bold entrance into the music industry with the release of their first single "Doo Doom Chit."

Scheduled for release at noon on March 13th through various music streaming sites, "Doo Doom Chit" serves as a pre-debut track, introducing VVUP before their official debut. The group will also be making appearances on various music broadcasts with this song.

VVUP is a four-member multinational girl group with members hailing from Korea, Indonesia, and Thailand. The name 'VVUP' symbolizes continuous ascent towards the top, reflecting the group's ambition and spirit of victory. 

Even before their debut, VVUP has garnered attention, entering the top ranks of YouTube trending in Indonesia, thanks to the support of an elite production team across music, performances, and music videos.

The debut single "Doo Doom Chit" features an addictive melody and a vibrant beat that lingers in the listener's ears, showcasing VVUP's talents and charms effectively. The song's production involved earattack, a producer known for creating hit K-pop tracks for BTS, GOT7, and TWICE, enhancing the song's quality and appeal.

The music video for "Doo Doom Chit" was shot entirely on location in Los Angeles, USA. It showcases the four members exploring the city, embodying a rebellious 'high-teen' spirit. The video's rapid scene transitions blur the lines between reality and imagination, offering a trendy and sophisticated charm. Scenes of the group performing choreography in various settings highlight their dynamic movements, further enhancing the song's appeal.

Notably, the music video was directed by Hannah Lux Davis, who has previously worked with global pop stars such as Doja Cat and Ariana Grande. This marks her first venture into directing a K-pop group's music video, bringing a fresh and hip interpretation to VVUP's world.

The choreography was created by the dance crew La Chica, known for their work with leading K-pop artists. The collaboration promises to deliver 'easy dancing' that transcends 'easy listening,' with point choreography that cleverly interprets the unique lyrics of the song.

VVUP's first single "Doo Doom Chit," along with its music video, will be officially released at noon on March 13th, marking the group's ambitious step into the music scene ahead of their formal debut later this year.