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Despite the growth of OTT platforms and fierce competition in content production, the three major terrestrial broadcasters in 2025 are reaching out to viewers with strong drama lineups. KBS, MBC, and SBS are raising expectations with unique genres and stellar actor combinations.
KBS is presenting the human thriller 'A lucky day', starring Lee Young Ae and Kim Young Kwang. The story revolves around a housewife with a sick husband who accidentally picks up drugs and becomes entangled in a series of events. Ma Dong Seok takes the lead in the fantasy drama 'Twelve', joined by Park Hyung Sik and Seo In Guk, who explore a mysterious world. The romance genre also features captivating titles, including 'I stole the male lead’s first night' with Ok Taec Yeon and Seo Hyun, and 'The last summer' starring Lee Jae Wook and Choi Sung Eun. Additionally, the family sitcom 'The land of villains' promises laughter with actors like Oh Na Ra, Choi Ye Na, and Park Young Gyu.
MBC is gaining attention with its bold exploration of unique themes and genres. The comedic action series 'Labor attorney No Moo Jin', starring Jung Kyung Ho and Seol In Ah, tackles labor disputes with a fantastical twist. 'Undercover high school', featuring Seo Kang Joon and Jin Ki Joo, follows a secret agent disguised as a high school student in a quest to find missing gold. The black comedy 'Mary kills people', a remake of a Canadian series, stars Lee Bo Young and Lee Min Ki, portraying a doctor helping terminally ill patients with euthanasia while evading a detective pursuing her. To close the year, IU and Byeon Woo Seok will star in the romantic historical drama '21st-century crown princess', which tells the story of protagonists breaking social class barriers in a constitutional monarchy setting.
SBS is focusing on Wednesday-Thursday dramas to captivate its audience. The melodrama 'Our film', featuring Nam Goong Min and Jeon Yeo Been, explores the healing journey and love story of a film director and a terminally ill aspiring actor. The sports drama 'Try: we become miracles', starring Yoon Kye Sang and Im Se Mi, tells the story of a struggling rugby team aiming for victory in a national competition. The fantasy romantic comedy 'Starting today, I’m human', starring Kim Hye Yoon and Romon, depicts a gumiho (nine-tailed fox) refusing to become human and their entanglement with a soccer star. Meanwhile, the thriller 'Mantis', starring Go Hyun Jung and Jang Dong Yoon, follows a chilling serial killer narrative.
The 2025 terrestrial drama lineup promises a wide range of genres and compelling stories, raising viewers' expectations. It remains to be seen how these unique productions from each broadcaster will deliver emotion and entertainment to their audiences.