SM Entertainment's subsidiary, SM Life Design Group, has opened Korea’s first state-of-the-art filming studio for music video production. Located in Paju, the studio took two years to build and includes a four-story main building with rooftop facilities and a separate annex for workshops and storage, covering a total area of 5,950㎡.

The studio features two large filming spaces with 17-meter-high ceilings, advanced stage equipment, meeting rooms, and makeup facilities, designed to meet various filming needs.

This marks the first time a Korean entertainment company has built a dedicated music video studio. SM Life Design expects the new facility to boost their content production capabilities and provide a better environment for creating high-quality music videos.

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