Actress Lee Hanee continues to shine in the spotlight after winning the Best Acting Award at the 32nd Korea Culture and Entertainment Awards, held on December 10 at The-K Hotel in Yangjae-dong, Seoul. Adding to the celebration, 'The Fiery Priest 2', featuring both Lee Hanee and Kim Nam Gil, secured the top spot in the December 2024 Drama Brand Reputation Rankings.

According to the Korea Corporate Reputation Research Institute, the analysis was based on 51,750,532 pieces of brand big data collected between November 10 and December 10, 2024. This data examined consumer participation, communication, media consumption, brand diffusion, and consumption levels across 16 popular dramas. The figure represents a 28.01% decrease compared to the 71,881,500 pieces of data analyzed in November.

The brand reputation index incorporates consumer behavioral analysis and evaluates participation, communication, media, and social values, with a particular focus on participation, communication, media, community, and viewing values in the drama category. Advanced content value analysis algorithms were utilized to provide a detailed understanding of the factors driving brand reputation.

The December analysis showed significant declines across several metrics, including a 34.52% drop in brand consumption, a 34.82% decrease in brand issues, a 21.66% reduction in brand communication, and a 39.11% decline in brand diffusion. Despite these challenges, 'The Fiery Priest 2' maintained its leading position, reflecting its strong resonance with audiences.

Institute Director Koo Chang Hwan stated, 'The Fiery Priest 2' recorded the highest brand reputation index for December 2024. While the overall brand big data volume decreased compared to November, the drama excelled in maintaining consumer interest and engagement. Key emotional associations for the brand included 'anger,' 'thrill,' and 'awakening,' while the top keywords were 'Kim Nam Gil,' 'Lee Hanee,' and 'polarizing opinions.' The positive sentiment ratio for the drama was a remarkable 87.81%."

As Lee Hanee continues to be recognized for her exceptional talent, the success of 'The Fiery Priest 2' further underscores her and Kim Nam Gil's significant impact on the Korean drama industry.

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