The highly anticipated winter blockbuster 'Harbin' (directed by Woo Minho, distributed by CJ ENM, and produced by Hive Media Corp) has surpassed 400,000 advance ticket sales, fueled by explosive expectations and glowing reviews following its preview screenings. 

The film, which drew attention when actress Son Yejin attended the VIP premiere to support her husband Hyun Bin, is poised to revitalize the winter box office.

'Harbin' has ranked as the top film in ticket reservations on Korea's integrated ticketing system for nine consecutive days, surpassing 400,000 reserved tickets. This milestone underscores the immense anticipation among moviegoers. 

Despite competition from other winter releases like 'Mufasa: The Lion King' and 'The Firefighter', 'Harbin''s impressive reservation growth reflects the audience's eagerness to experience a cinematic spectacle only theaters can deliver.

The film's pre-release ticket sales are remarkable compared to past hits. It has achieved 2.9 times the ticket sales of Hive Media Corp’s previous success, '12.12: The Day' (13.12 million viewers), and 1.6 times the pre-release sales of the 2024 ten-million-viewer hit 'Exhuma.'

'Harbin' has also set a record as the most pre-sold Korean movie released during the Christmas season. Among non-franchise Korean films, it boasts some of the highest pre-release figures ever. 

This exceptional performance hints at a major box office hit during the Christmas holidays and the year-end season.