"Prepared with determination, most confident album yet"
The numbers speak for themselves. The music video for the title track 'XO' (Only If You Say Yes) amassed 16 million views on YouTube within just two days of its release, and the album garnered over 12 million cumulative streams on Spotify on its first day.
ENHYPEN has entered "full speed ahead" mode towards securing the title of 'Album of the Year' with their second full album 'ROMANCE: UNTOLD', released after 2 years and 9 months. With over 2.2 million pre-orders, the album is displaying unrivaled performance on platforms like YouTube and Spotify, solidifying their status as the current "global top tier."
The music video for the album's title track 'XO' has fueled the 'ENHYPEN craze'. Released on July 12th at 1 PM KST, the video surpassed 16 million views on YouTube in just two days, putting it on track to become one of the most-watched music videos worldwide.
ENHYPEN's impact was also evident on Spotify, a global music platform that allows for immediate feedback on new songs or albums. The album's explosive streaming numbers, with over 12 million plays in just one day, highlight the massive scale of their global fanbase.
A notable point is the 'even streaming distribution' of all nine tracks on the new album, suggesting that each song is receiving significant attention. This balanced performance supports the view that this is an extraordinary album without any "skippable" tracks, much like a baseball lineup without weak hitters.
With pre-orders exceeding 2.2 million copies, a personal best for ENHYPEN, the industry is keenly watching the first week's sales trends. The album, praised for balancing popularity and musicality, has ENHYPEN sharing their unique dedication: "We prepared with determination," adding, "This is why we can present it with the utmost confidence."