Recently, Juventus FC surprised fans worldwide by uploading a video about BLACKPINK to the football club’s official TikTok account, which is quickly going viral.
The unexpected post, which appeared on the verified page with over 40 million followers, featured a video from BLACKPINK’s recent world tour stop at Goyang Sports Complex in South Korea, and what made the post especially noteworthy was the candid caption: “No one here knows I work for Juventus. Yes, I’m a K-pop fan. I love BLACKPINK. No one can judge me.”
This video, recorded during the concert, was not tied to any known sponsorship, collaboration, or marketing campaign between the Italian football giant and the global K-pop sensation. Furthermore, that message made it clear that the publication was due to the personal fondness of the club's account administrator for the female quartet and although it was an unusual decision, not to say unprecedented for a professional sports organization, this has been celebrated in a good way and with joy by all the netizens who have interacted with the publication.
Between funny comments and enthusiastic ones, netizens commented:
-I love it! Long live soccer and K-pop.
-BLACKPINK in all areas, even soccer.
-I'm not the only one asking for a Juventus and BLACKPINK collaboration after this!
-Juventus went BLINK.
-Could someone tell me the name of the song in the video? I really like it.
-BLACKPINK and Juventus fans, show up <3.
-I really didn't expect this, but long live BLACKPINK and Juventus.
There is no doubt that BLACKPINK's influence in music not only opens new horizons but also allows audiences from diverse backgrounds to connect. This is not the first time the world of football has been intertwined with the female quartet, but it is always curious and even fun to see what new occurrence will emerge from the combination of both genres.
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