Currently, the most talked-about K-pop keywords on SNS are 'NewSpa' or 'AeJeans.' 

The 'new rendezvous' between representative girl groups aespa and NewJeans has taken over global SNS. 

This phenomenon is due to their recent release of new songs and a 'mutual help challenge' featuring short videos of the key choreography performed in a '2:2 member exchange' format. The unexpected combination of members from different, even rival, agencies has excited the public, resulting in explosive view counts.

Looking closely, the harmony is so perfect that some have coined the term 'NewSpa' or 'AeJeans' to refer to the blend of aespa and NewJeans.

Aespa’s new song ‘Armageddon’ was released on aespa's official SNS in the ‘NewSpa version,’ while NewJeans’ new song ‘How Sweet’ was revealed on the NewJeans channel in the ‘AeJins version.’ Notably, the 'Armageddon' video was filmed at SM Entertainment’s office, and the 'How Sweet' video at HYBE’s headquarters, adding an extra layer of interest.

The unprecedented collaboration through SNS challenges between these two groups, turning it into a hot topic, is rooted in a shared history that involves the so-called 'HYBE-Min Hee-jin internal conflict' that has shaken the industry since April. NewJeans, being part of ADOR, was inevitably mentioned due to the management conflict, while aespa found themselves unexpectedly involved during Min Hee-jin's press conference.

Despite concerns about potential awkwardness between the two groups, they proved everyone wrong with the '2:2 member exchange SNS challenge,' showcasing a strengthened camaraderie.

The 'NewSpa version' of 'Armageddon' and the 'AeJins version' of 'How Sweet' quickly topped trending search terms on global SNS platforms like X (formerly Twitter), demonstrating the powerful synergy between aespa and NewJeans. 

In the 'Armageddon' video, NewJeans members Minji and Haerin teamed up with aespa's Karina and Giselle, while in 'How Sweet,' aespa members Winter and Ningning joined NewJeans' Hanni and Danielle, showcasing exceptional harmony.

These two leading K-pop teams are currently enjoying their career-high seasons, demonstrating unparalleled activity and success.

Both groups have a common trait: every comeback sets a new peak. 

Aespa is experiencing massive success with their first full-length album 'Armageddon,' while NewJeans has achieved their fourth consecutive million-seller with their new single album 'How Sweet,' maintaining their status as top-tier K-pop artists.