It was previously reported that Han So Hee's tenure as an advertising model for several brands had come to an end amidst her dating controversy with actor Ryu Jun Yeol.

Her contract for a few brands had come to the end of the contract agreement, and the brands had decided not to renew their contract with the actress. While there was no other comment as to whether their decision had to do with her current controversies, many noted that it was unusual for Chum Churum to not continue with a model for more than a year as they had in the past.

In response Korean netizens shared their thoughts on a Korean online community. 

"The dog holding the knife was a bit much."

"It makes sense because advertising modeling is all about image." 

"Actors just have to take on a good role and everything gets better."

"She can just get a new advertising contract after her next project."

"The timing is crazy."

"Advertising contracts ending don't normally get articles written up. The brands must have said to put the word out. Aside from the actual topic of controversy, her sudden outburst of actions must have made them nervous about what type of things she may do in the future." 

"The contract was over so what's the big deal?"

"It doesn't really matter, she'll get other good advertisements." 

"Advertising is all image." 

"Can't do anything in Korea, and just have to live quietly I guess." 

"Seems like she's too busy changing her own image anyway haha." 
"It can't have had no effect whatsoever. But the contract happened to expire at the right time."

"Well there are plenty of other celebrities."

"The bank advertisement didn't really suit her in the first place." 
"All this because of a man haha."