RIIZE has stepped into the spotlight as the new muse of Etude House.

Across various online platforms, netizens are buzzing with excitement over the recent photoshoots featuring the cosmetic brand's collaboration with RIIZE, who now represent the new Etude Over Glowy Tint lip product line.

While Etude is renowned for its female endorsement models, the brand has a history of showcasing select male models, such as SHINee, Jang Geun Suk, Yoo Seung Ho, and Lee Min Ho.

The all-new "RIIZE tints" boast an array of six glossy shades, each uniquely named after the group members: BLACK CAT Rose Jelly (Wonbin), Peach Forest OF HEALING (Anton), DDORI Apple Red (Sohee), Baby OTTER Brown (Shotaro), BAMBI Cherry (Sungchan), and Pink's TONE (Eunseok).

Netizens are showering positive feedback on the shades and the choice of RIIZE as the brand's new endorsement models. The products are currently available for purchase in South Korea's Olive Young online mall.