It was reported that Baekhyun had established his own label named 'I&B100.'

Last year, there were rumors that the singer would launch his own company, and he confirmed the facts to his fans through a live stream. Then, on January 3, Ten Asia confirmed the name of the agency founded by Baekhyun.

Reports state that Baekhyun has completed all the necessary procedures to become the CEO and is registered as an internal director. He had previously shared his plans to pursue individual activities through his new company while continuing to collaborate with SM Entertainment for EXO's group activities. Additionally, it has been reported that Chen and Xiumin would join Baekhyun's new label.

The news of Baekhyun's new company has garnered support from many netizens and fans who are enthusiastic about his future endeavors.

They commented, "I don't care about the complexities, I just want him to quickly make a solo comeback," "While he's at it, I want him to file lawsuits against all the malicious commenters," "I'm excited about Baekhyun's solo album!" "I don't think it's a problem that he established his own company, I think the media just made a big deal," "I think Baekhyun wanted to be in the position where he can do what he wants to," "This is official now right?" "Please have more concerts and release more songs," "If Chen and Xiumin join, we can see more activities from the trio," "He's amazing," "I was wondering what he was doing since I wasn't able to see him for so long," and "This is impressive."