The music video for "Bad News", the title track from KISS OF LIFE's second mini-album, 'Born to be XX,' has surpassed 10 million views. The video, which was released at 6 PM on November 8 KST, is the group's second to have reached this milestone, following their debut song, "Shhh". Its rapid success signifies an accelerated growth rate for the group, attracting attention both domestically and internationally.

This rapid surge in views, from 5 million to 10 million in a short span, has heightened KISS OF LIFE's reputation as an influential up-and-coming music ensemble. All their released music videos have now entered the prestigious 10 million view bracket.

In light of the success of "Bad News", KISS OF LIFE intends to forge ahead with a robust schedule of music broadcasts and various programs. The group is already commanding an extensive audience and industry notice, a trend that promises an exciting future.