Health communication and awareness campaigns play a pivotal role in shaping public understanding.
In the new digital era, advertisements are the perfect means to get the message across to a broad audience. Also, choosing the perfect advertisement model adds to the campaign's effectiveness.
Recently, Seventeen's Gardasil HPV vaccine advertisement has garnered much attention for its excellence. Not only did the advertisement seamlessly blend powerful visuals, cinematic effects, and thought-provoking catchphrases, but it also received praise for choosing Seventeen to promote the HPV vaccination.
Korean netizens and fans love that the Gardasil HPV vaccine has chosen male models to deliver the important message.
Netizens commented, "I like that they chose guys to film the HPV vaccination ad," "Oh this is good," "I like that male celebrities filmed this," "Thank you Seventeen," "This is a good ad since Seventeen is so popular," "I wonder if they got the vaccination," "The ad was well made," "Their visuals are just so crazy," "I should get the vaccination too," "I like the purpose of the ad," and "They planned the ad really well. Chose good models."
Good for them, we need more boys to get vaccinated. I don't think parents understand that boys have health risks from HPV as well.
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