MIDNATT kicks off his #MasqueradeChallenge with help from BTS's Jimin & ENHYPEN's Jungwon
AKP STAFF
Posted by Susan-Han Friday, May 19, 2023
Get ready to dance because the #MasqueradeChallenge is here!
HYBE Labels' innovative new artist MIDNATT, who just released his first single "Masquerade" earlier this week, has kicked off a groovy dance challenge via various SNS platforms including TikTok, YouTube, and Twitter. And the first two fellow HYBE Labels artists to join in on the challenge are... BTS's Jimin and ENHYPEN's Jungwon!
In particular, the bright and friendly chemistry between MIDNATT and his two hoobae sunbae artists brought many fans laughter.
Meanwhile, along with MIDNATT's official debut, the identity of the mystery artist was revealed to be none other than 8eight's Lee Hyun, also known as HYBE's #1 (first) artist. MIDNATT represents Lee Hyun's alter ego as a musician and captures the singer's desire to show the public new sides to his music. At the same time, MIDNATT's music is created in partnership with the AI technology of HYBE IM, using pronunciation adjustment programming to create versions of "Masquerade" in 6 languages and also incorporating artificial female vocals through voice design programming.
Will you be joining in on the #MasqueradeChallenge with MIDNATT?
I don't understand why were people calling him a AI singer during the teasers for this single.
8(+10 / -2)
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mxisluv1,832 ptsSaturday, May 20, 2023 0
Saturday, May 20, 2023
I like how HYBE is using AI here - it’s very thoughtful. It’s an artist that doesn’t have active fandom. And AI is only I used to do what the human cannot do. It’s not trying to replace the artists or the producers, or get fans to like bots over humans
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I don't understand why were people calling him a AI singer during the teasers for this single.
2 more replies