Lia, Yuna, Yeji, Chaeryoung, and Ryujin of ITZY have solidified their place as fourth-generation IT girls. Whether it's through their dynamic, in-your-face comebacks, girl power-infused attitudes, or cutting-edge fashion choices, the group has continued to make waves around the globe. 

The five have been selected as CHARLES & KEITH's newest global brand ambassadors and gave Seoul a sneak preview of their upcoming ITZ MINE collection. ITZY took over Café Oude in the hip Seongsu-dong district and took to displaying their latest capsule collection in partnership with CHARLES & KEITH. Looking as gorgeous as ever, the group's choice of high-contrast colors and prints for their capsule looks stunning against their choice of simple, sophisticated monochrome clothing.

Pictured above is their collaboration Gabine Hobo bags in hand-selected color variations that iconic go-to fashion labels for style junkies, CHARLES & KEITH have always gravitated towards. 

Ranging in a multitude of brilliant colors and prints, all based on the unique tastes of the members, ITZY's capsule is inspired by the vibrant connections between themselves and their fans. Within the five curated colorways of Gabine Hobo bags, each has its own signature attitude, a visually dynamic representation of each member.

The group's signature shoe, the Rainier penny loafer boasts a custom ITZY design and similarly reflects the individuality as the hobo bag. Ranging in neutrals and blacks to soft baby pink and blue pastels to a vibrant orange, this smart and wearable loafer adds a simple touch of flair to any kind of outfit regardless as a closet staple.

Fresh off the group's latest album, CHECKMATE, ITZY showcased their bright colors and energetic spirit in a dynamic viewing space for CHARLES & KEITH. Gabine Hobo bags line the walls of the bright showcase space, and lockers filled with every color of Rainier penny loafer adorn the space offering a chic and clean aesthetic experience to all attendees. 

Attendees of the event were able to take photo ops with the color-coordinated furniture and food as well as pick ITZ MINE stickers from a sticker wall for a chance to win food from the cafe and if you were lucky... your very own autographed ITZ MINE Gabine Hobo bag!

Folks who were in attendance get the first go at grabbing their pieces from the collection via pre-order sign-ups at the pop-up. But don't fret- you haven't missed out! The ITZ MINE capsule has officially launched on October 20, 2022, in retail stores and on CHARLESKEITH.com. You're now able to get your very own Gabine hobo bag and Rainier penny loafers to build out your own unique signature wardrobe.

Anchored by its main brand values: Experimental, Desirable, Curated, and Modern - the brand and ITZY both align in their mission to inspire women worldwide with powerful feminist messaging and attitudes.  Be sure to stop by one of the 600 brick-and-mortar CHARLES & KEITH stores worldwide, or you can purchase this collection online here!

[Disclosure: This article is sponsored by CHARLES & KEITH]