Jay Park celebrated 'Won Soju' selling more than 1 million bottles within half a year of its launch.
On August 25 KST, it was revealed that singer Jay Park's soju brand 'Won Soju' had achieved more than 1 million bottles in cumulative sales. To be exact, a total of 1.04 million bottles were sold in just six months since its official launch, gathering attention. Joo Bong Suk, the secretary of the Korean Traditional Liquor Association, stated, "To exceed 1 million bottles in sales within six months is the highest selling figure in the traditional liquor market."
Jay Park soon took to his official Twitter and retweeted a post that translated an article about 'Won Soju' surpassing 1 million bottles in sales. In addition to this record-breaking achievement in the Korean traditional liquor industry, Jay Park raised anticipation for 'Won Soju' advancing its sales to overseas with his caption, "So crazy. Can't wait to get it overseas next year."
"However, the masses’ favorite firewater is not indigenous to South Korea, it was brought in by Mongol invaders in the early 13th century during the Goryeo Dynasty. You could say soju was spread through war, as it was originally made in Arabia known as “araq” and passed through the Mongols before arriving in Korea. "
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