Global superstars BLACKPINK released “The album” in October 2020. Made up of 8 songs, including the pre-release singles “How you like that” and “Ice cream” (with Selena Gomez), this was the quartet's first studio album since their debut in 2016.

Subsequently, they did not release record material like OT4 again, and even so, they consolidated to date as the most important female group of the decade according to various media. During that time, 3 of the members released successful solos marking achievements for Asian soloists at their respective debut moments.

“Ready for Love” was recently released with an animated MV included, during the promotional stage of the collaboration with PUBG Mobile in 2022, a song that, despite having been leaked years ago and only being released on YouTube, broke many records.

After weeks of reports in South Korea, the female quartet confirmed the format of their long-awaited production and what would be BLACKPINK's second studio album, called "Born pink."

Pre-orders started on August 11, and in just 8 hours, BLACKPINK broke the record for the most pre-ordered album by a girl group on its first day on ktown4u, with “BORN PINK” surpassing 84,000 pre-orders on Ktown4u.

The pre-order count is still going on, and BLACKPINK has already sparked huge hype among netizens.