Global superstars BLACKPINK released “The album” in October 2020. Made up of 8 songs, including the pre-release singles “How you like that” and “Ice cream” (with Selena Gomez), this was the quartet's first studio album since their debut in 2016.
Subsequently, they did not release record material like OT4 again, and even so, they consolidated to date as the most important female group of the decade according to various media. During that time, 3 of the members released successful solos marking achievements for Asian soloists at their respective debut moments.
“Ready for Love” was recently released with an animated MV included, during the promotional stage of the collaboration with PUBG Mobile in 2022, a song that, despite having been leaked years ago and only being released on YouTube, broke many records.
After weeks of reports in South Korea, the female quartet confirmed the format of their long-awaited production and what would be BLACKPINK's second studio album, called "Born pink."
#BLACKPINK get ready to release their 2nd studio album #BORNPINK on September 16!💿💥9️⃣/1️⃣6️⃣❤️🔥👑👑👑👑🖤💗@BLACKPINK https://t.co/Ri6Nfvz3fB pic.twitter.com/aTpYc6OSGR
— World Music Awards (@WORLDMUSICAWARD) August 10, 2022
Pre-orders started on August 11, and in just 8 hours, BLACKPINK broke the record for the most pre-ordered album by a girl group on its first day on ktown4u, with “BORN PINK” surpassing 84,000 pre-orders on Ktown4u.
Within 8 hours, BLACKPINK has broken the record for the most pre-ordered album by a girl group in its first day on ktown4u with “BORN PINK” ❤️🔥#blackpink #jennie #rosé #lisa #jisoo #bornpink @blackpink #pinkvenom pic.twitter.com/JlgnPAzzKN
— Clout News (@CloutNewsMedia) August 11, 2022
In just 8 hours, #BORNPINK by #BLACKPINK has surpassed 84,000 pre-orders on Ktown4u.
— Pop Crave (@PopCrave) August 11, 2022
It becomes the most pre-ordered album by a girl group on the platform in its first 24 hours. pic.twitter.com/W4AJcIcHX4
#BLACKPINK 'BORN PINK' becomes the MOST PRE-ORDERED K-Pop Girl Group Album In Just 8 Hours!#BORNPINK #PINKVENOM @BLACKPINK pic.twitter.com/SNXTxP5Vrf
— Team NEWSBLINK (@NEWSBLINKS) August 11, 2022
The pre-order count is still going on, and BLACKPINK has already sparked huge hype among netizens.
Most Pre-ordered female groups albums in its first 24 hours on Ktown4u:
— Kpop Chart (@Kchartsmasters) August 11, 2022
1. @BLACKPINK, BORN PINK - 84K *still counting (3+)🔼
2. New Jeans, New Jeans 81K🔽
3. aespa, Girls - 78K
4.. #BLACKPINK, THE ALBUM - 41K
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What do people expect it's BP, The group that fans haven't heard new music (as 4) from in 2 years. Of course numbers will be up and will continue to go up.