Move over, cute K-Pop idol character dolls! 

WINNER's official MD from their 2022 concert 'The Circle', "cushion dolls", are the next must-have items for K-Pop fans!

These official "cushion dolls" come with four different face options and four name tags (for the back of the doll). 

Admittedly, fans were not exactly happy when they first saw this product on sale at the MD booth for WINNER's 'The Circle'. 

Can you blame them..?

But eventually, Inner Circles warmed up to them when they saw how much fun the WINNER members were having with them during 'The Circle'. 

And now, these "cushion dolls" have become inseparable(?) companions for Inner Circles. 

In fact, in light of WINNER's comeback with their 4th mini album 'Holiday', YG Entertainment has even released new faces for the "cushion dolls", as well as a t-shirt!

Netizens are commenting,

"WTF is this lol."

"Why are the arms so long kekeke."

"The stickiness on mine sucks!!"

"YG... why kekekekekeke."

"Everyone ignored it when they first saw it at the MD booth, but when the WINNER members played with it during the concert it sold out the next day lol."

"This is so sad and funny at the same time ;; The fans want cute merch for their artists YG..."

"I'm not gonna lie, I kind of want one."

"WINNER fans are so creative, they're figuring out ways to play with it kekekekeke."

"For some reason the more I look at it the cuter it seems kekekekeke."

"At first everyone was like, 'Who would buy that ugly thing?', but now we all have it kekekeke."

"The Kang Seung Yoon cushion doll is kinda cute kekekekeke."