Last month BTS's Jin became the Worldwide Strawberry Captain as he was gifting boxes of strawberries to all of his close friends. The kind of strawberries he was giving out is called "Durihyang Strawberries," which grow near Jin's uncle's farm and are way bigger and sweeter than the ordinary strawberries.
From Chef Lee Yeon Bok instagram post:
Late at night past 10pm, the phone rang. It was BTS Jin. "Where are you~" "At home" "I will be coming over soon~" "Why~" "I have some delicious strawberries and I want you to have them while they are fresh." +
Recently, Hankyung Economy News made a report about the penetration rate of "Durihyang Strawberries" rapidly growing from 1% (last year rate) to 96%!
"Durihyang, a domestic strawberry variety with a penetration rate of less than 1% (as of last year), recently ran out of stock. This is the result of word of mouth among the BTS fandom, ARMY. It is rumored that the fact that BTS member Jin, who visited her maternal uncle's strawberry farm, gave a gift to Chef Lee Yeon-bok, etc."
Due to very high demand, the price was being set higher and higher for the restocked strawberries boxes. In the end, the price became 70% higher than last year.
It became the number 1 selling fruit in January!
Jin keeps being a significant influence on the economy. Recently, The Financial Times reported about Jin drastically impacting the sales of Samsung C&T Fashion Group! Their revenue has increased by 378% since last year, and Jin is the one responsible for this success. This Fashion Group has guided the fashion history in Korea since 1954.
Seokjin gifted people he cared about and the result was growth all around, he always starts a chain reaction with a positive outcome. He’s a true influencer for betterment in communities! The strawberries sold out & it’s a domestic enterprise so he’s promoting & supporting his people while doing something nice for his friends and family! And who doesn’t want to receive sweet strawberries as a gift?! Some of the symbolic meanings behind Strawberries are righteousness, excellency & perfection and I think it suits Seokjin so well! Sold out King indeed.
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ssssssh_be_quiet3,467 ptsMonday, February 7, 2022 0
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Seokjin gifted people he cared about and the result was growth all around, he always starts a chain reaction with a positive outcome. He’s a true influencer for betterment in communities! The strawberries sold out & it’s a domestic enterprise so he’s promoting & supporting his people while doing something nice for his friends and family! And who doesn’t want to receive sweet strawberries as a gift?! Some of the symbolic meanings behind Strawberries are righteousness, excellency & perfection and I think it suits Seokjin so well! Sold out King indeed.
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