102

39

News
Posted by Sophie-Ha Thursday, November 11, 2021

Netizens wonder why SM's DearU used J-Hope's tiny tan character in the investor relations presentation

AKP STAFF

Large entertainment companies are expanding their business to different industries and not only managing artists.

SM Entertainment is also expanding their business as they presented that they will be evolving the Bubble platform to become a Metaverse platform, in which users would be able to create their own avatar character.

However, netizens discovered a familiar character during the presentation. The avatar character that was used as an example of the Metaverse home page was vastly similar to the Tiny TAN character of J-Hope.

In fact, HYBE Corporation had previously created miniature characters of each BTS member and called them Tiny TANs. These small characters have become a mascot for the group as each member was created to be these cute miniature animation characters.

Netizens discovered this character on the SM DearU investor relations presentation and wondered why SM Entertainment had taken a character from their competitor company. These netizens gathered in an online community and commented, "Heol, why did they do that?" "That's the same image used on BTS's Tiny TAN tweet photo," "When I saw this presentation I thought 'Huh?' as well because I saw that character as J-Hope's character everywhere too," "I was wondering why our Hope was there, lol," "I wonder if they paid to borrow that image, lol, because it looks the same," "Does the creative graphic designers have no conscience?" "They're stealing again?" "Wow, they're so brazen," "Did the designers think no one would notice?" "I really wonder why they did that, is it for noise marketing?" and, "I think they took that image on purpose."



Shop the story
BTS JIN : VOGUE October 2024
$25
BTS JIN Cover - W Magazine August 2024
$24
  1. BTS
29 17,255 Share 72% Upvoted
 
salviaa
salviaa4,451 pts Thursday, November 11, 2021 1
Thursday, November 11, 2021

SM attracts people's attention with plagiarism & always passes through it without apology

27 (+40 / -13)
Share

1 more reply

 
Eddy_sun
Eddy_sun-290 pts Thursday, November 11, 2021 0
Thursday, November 11, 2021

Sm is such a loser companies, using others to get attention.

5 (+13 / -8)
Share

SHOW ALL COMMENTS

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
Song Jae Rim
Min Kyung Hoon
Song Jae Rim
Song Jae Rim
Song Jae Rim
Song Jae Rim
Kian84, Park Na Rae
OMEGA X
Song Jae Rim
BLACKPINK, BTS
Song Jae Rim
NewJeans
Song Jae Rim
Min Kyung Hoon
Song Jae Rim
New Message

SEND