The Director of Korean Language Research Institute mentions how Jungkook is one of the persons, helping redefine the hegemonic/westernized beauty standards. “Jungkook is replacing the beauty of James Dean”, in an article about the K-Wave and how BTS are the most popular singers of our time.

“BTS is now the most popular group in the world. Korea’s handsome men & women are at the center of the world’s beauty. Jungkook is replacing the beauty of James Dean.” — Lim Sung-Soon, Director of the Hangul Institute

Actor James Dean was well-known to be an ultimate Style Icon from the 1950s that had an enduring influence on modern fashion, becoming a fashion template for people for his refreshing and unique style.

Many have praised Jungkook for his unique fashion style that always ends up becoming a trend. Jungkook has been known to wear unisex style and genderless fashion. His fashion has caught the attention of all genders. Jungkook is highlighted as a K-Pop idol who influences the fashion of young people. He made the military boots fashionable that even Korean girls combine them with midi dresses.

“Great style is : Wearing anything you like, regardless of gender”

— BTS Jungkook

Men have tried Jungkook’s legendary long hairstyle, becoming a fashion trend to this day, considered to be one of K-pop’s biggest fashion impacts.

Jungkook has proved to be a ‘Trendsetter of Today’s generation’ by making modern hanbok go viral among teens. The official of Jungkook’s modern hanbok brand says, “Before young people were reluctant to wear modern hanbok. But after Jungkook wore it, the clothes have become hip”

The leading global fashion magazines Allure and Glamour UK picked Jungkook’s long hair as one of the highlights of 2019 in their annual fashion report. Earlier, The Independent reporter that the Alexander McQueen tread slick boots are one of the most popular products of the year, after being seen on BTS Jungkook, as a result, searches for the unisex style grew by 43 percent in May alone.

Fashion Icon Jungkook proves himself to have an extraordinary sense of style, who’s redefining beauty standards.