On August 24, 'Cadillac House Seoul' opened its studio's doors for a grand opening ceremony.
Well-known stars such as Girls' Generation member Sooyoung, actress Lee Min Jung, and more attended the grand opening ceremony. On the main floor was Cadillac's newest SUV XT5, a vehicle that Sooyoung filmed a CF for (see video above).
A Cadillac representative commented on the sudden increase in sales after Sooyoung's commercial was revealed to the general public, "Cadillacs have been and still are mainly targeted towards a male audience, thus we have mostly male customers. However, after an advertisement went out featuring Girls' Generation's Sooyoung riding a white XT5, we have experienced a drastic rise in female customers. Already, 50 vehicles are on order."
The rep also mentioned the reason they chose the idol singer to represent their new vehicle. "To be honest, Cadillac has left a strong impression on its old, classic appeal of the past. However, the new Cadillac is changing; the product and brand are becoming more youthful. With that being said, we thought Sooyoung was the perfect choice in expressing a young, energetic, and sophisticated image."
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Sooyoung effect💗