HEYNE - "LOVE CELLS"

Three years ago, young, fresh-faced singer HEYNE debuted with the song "Dolla." She's released a handful of singles since then, including "Love007" and "My Heart." "Love Cells" is her fourth single to date. Here she returns with a more mature concept.

Her voice is very kawaii, or perhaps I should say gwiyeowoyo. The song itself has a very anime feel to it, and that's part of its appeal. There's a soothing, yet magical quality that instantly put this catchy song in my eardrums. I rather like the tune. It's very light pop, inoffensive and uncomplicated. I don't think I've heard a song from HEYNE that I didn't like, so it's no surprise to me.



Final verdict? It's quite enjoyable, if you're into cute, high-pitched vocals, like A Pink or Lovelyz. If you have anime OSTs in your collection, this would fit nicely among them. Listening to this activated my 'love cells.'

MV REVIEW

Plotless, the MV is a collection of shots meant to make you feel good. Though very static, they used enough tricks to avoid cheapness -- or if it was, it didn't look it. There were different sets with different frames (like poinsettia-style leafy fronds, at several points) and an almost Christmasy look to some of it, complete with glow-y effects. There are scenes of her on a beach with a sundress, which says not-Xmas (unless you are in the southern hemisphere).

Ultimately, I enjoyed it. Once you've seen it, you're not entirely sure what she just watched, but it's not bad overall. They did a good job of preserving the innocence and bubbly nature of the song. There were occasional nods to "love cells" as she looks through a microscope, too. I also the set design was well-done -- you don't see enough of it to know what they're hiding, but it works.



Besides, the song's catchy enough where I didn't mind.

Score

MV Relevance.......9
MV Production......8
MV Concept..........8
Songwriting..........8
Composition.........8
Impression............9

OVERALL............8.3

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