Down-to-earth model with character Jang Yoon Joo wasn't afraid to bare her chest for a campaign supporting breast cancer awareness. 

In collaboration with high fashion magazine 'W Korea,' Jang Yoon Joo became the face of a campaign called 'Raising Breast Cancer Awareness' to emphasize the need for women to gain more knowledge on the risks of breast cancer and for them to take preventative measures.

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The theme of the photo shoot for this particular campaign was expressing the beauty of a woman's healthy chest. Jang Yoon Joo boldly bares her own bust in intimate photos emblazoned with the words "Love Your W," meant to relay the empowering message of "loving your chest." 

All the power to Jang Yoon Joo for standing up for a positive cause!