SM artists like Girls' Generation and f(x)'s Luna and Sulli attend opening ceremony for SMTOWN @ Coex Artium

SMTOWN @ Coex Artium in Samsungdong held its grand opening ceremony on January 13 before its official opening on January 14 along with the premiere of SM Entertainment's hologram musical, 'School Oz.' The six levels of this cool building allow fans all over the world to visit for shopping, hair, and makeup for the full artist experience in addition, of course, to the performance venue. It also has a cafe, gift shop, studio, and more! What a dream come true for fans who were always curious about SMTOWN and wanted to step into their idols' shoes for a day.

Attending the event were SM's chief producers and many of the artists like EXO, f(x)'s Sulli and Luna, Girls' Generation, and even INFINITE. First, Lee Soo Man stepped up onto the stage to welcome everybody in attendance.

He said, "I wondered how it would be to create an amusement park in the city. That's why the name is 'Theme Park in the City.' I think it might be something we need as a city in the future. This is SM's city theme park of which I had dreamt for a long time," and spoke of the goal to share a lot of the cultural contents.

In addition, there were performances, such as Taeyeon's "If," Yuri's "Gee" dance, animation character Larva and EXO Sehun's performance, as well as a digest video of 'School Oz' shown via hologram.

Check out some pictures and videos below.