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Currently there are over 250,000 stray cats roaming around in Seoul. In order to solve this growing problem, a Trap-Neuter-Return (TNR) program was put in place back in 2008. Considered to be a better alternative to simply euthanizing strays, the TNR program aims to humanely trap, neuter, and return the stray cats to their original location so as to reduce their numbers in a safe way. Thus far, the TNR program has been able to neuter around 4,000 to 6,000 cats annually, preventing the death of thousands of strays. 

Daum Kakao's mapping feature will be available to TNR volunteers, animal rights organizations, and interested citizens to mark the location of any stray cat. This feature will help the TNR program to easily discover and neuter more cats.