f(x)'s Krystal and Sulli will be joining SHINee to endorse the cosmetic brand 'Etude House'.

In 2012, the brand was endorsed by SHINee and 2NE1's Dara. However, it appears Dara has stepped down from the endorsement and handed the baton over to Krystal and Sulli.

Through a video posted on YouTube, the two girls were introduced by SHINee, and then came out to express their thoughts on becoming the new models. As Etude House goes for a cute, girly image, Krystal and Sulli matches perfectly with the brand. SHINee has also gained much love for the being the face of the brand, and many are looking forward to another year with them.

Check out the video below!



[Thanks to everyone who sent in this tip!]