It was revealed that Lee Seung Gi will be partnering Lee Min Jung in endorsing for Kolon Sport, a Korean based company recognized for their high performance, high-tech outerwear Having inked the contract recently, the pair then completed the photo shoot for the promotional ad at the beginning of March. When asked about their decision, a representative expressed,

"As a member of 1N2D, Lee Seung Gi has performed admirably despite having to transition between singing, hosting and variety shows instantaneously. Lee Seung Gi has also showed great fashion sense and is well-liked by people of all ages so we decided to pick him. As for Lee Min Jung, we felt that she had a healthy bubbly image which fits with our brand perfectly."