One of the key highlights to watch in K-Pop this year is who will emerge as the new 'album king' following SEVENTEEN and Stray Kids. Coincidentally, ENHYPEN has announced the release of their new studio album.

ENHYPEN will make their comeback on July 12th with their second full-length album, 'ROMANCE: UNTOLD'. On the 17th, their agency, Belift Lab, announced the album release through the global fan platform Weverse and unveiled a logo trailer featuring various heart images.

The new album is expected to present a fresh narrative. Their previous work told the story of boys crossing boundaries and encountering a multi-faceted world.

This will be ENHYPEN's first studio album release since 'DIMENSION' in 2021, marking a span of 2 years and 9 months. There is keen interest in whether ENHYPEN can translate their explosive growth and the title of 'new K-Pop emperors' into album sales figures.

Expectations are high for this full-length album, especially given ENHYPEN's impressive album sales last year, which solidified their position as a 'key player' in K-Pop.

Releasing two mini-albums, 'DARK BLOOD' and 'ORANGE BLOOD', referred to as the 'Blood Series', in the first and second halves of the year, respectively, ENHYPEN achieved combined first-week sales of over 3.2 million copies.

ENHYPEN, formed through the TV audition program 'I-LAND' aired in 2020, has become not just a representative but a quintessential example of success from such programs. The seven-member group made their official debut in November 2020 and has since led the trend of seven-member boy groups.