The Boyz unveil ‘WATCH IT’ MV, a mesmerizing visual feast

The Boyz reveal new music video for title track ‘WATCH IT’ from Their 2nd Full Album ‘PHANTASY Part 2: Sixth Sense.’

Directed by Lee Hyein, who has previously worked with artists such as Girls’ Generation’s Taeyeon, NCT, and IU, the music video promises a visually stunning experience. Renowned choreographer Baek Gu Young, known for collaborations on The Boyz’s previous hits like ‘The Stealer,’ ‘THRILL RIDE,’ ‘MAVERICK,’ and ‘ROAR,’ contributed to the captivating and powerful choreography.

‘WATCH IT’ features an attractive bass sound throughout, showcasing The Boyz’s transformation into ‘Bad Boy’ personas.

The lyrics present a paradoxical story, warning listeners to ‘Watch It’ and not fall for their fatal charm, yet becoming an irresistibly enchanting experience that one cannot escape. The track showcases the expertise of global producers who have worked on hit songs for popular K-pop artists like TWICE and Red Velvet.