In an announcement on September 8, BLACKPINK’s powerhouse vocalist and fashion icon, Rosé, was unveiled as the latest global ambassador for the esteemed luxury travel luggage brand, RIMOWA. This collaboration marks a harmonious fusion of style, luxury, and exploration, echoing the individuality and international presence both the artist and the brand embody.

Building on the initial burst of excitement from the revelation with a series of meticulously crafted promotional visuals, there is a new video that offers an intimate perspective into Rosé’s conception of “Home,” a term as fluid and evolving as her career.

Under the poetic umbrella of RIMOWA's "Never Still" campaign, the video forms a bridge between the artistic ethos of the campaign and the personal journey of Rosé, a multi-faceted artist who continually redefines the boundaries of artistry and personal expression.

As the face of the campaign, Rosé delves deep into the profound contemplation of what “home” signifies to her, offering viewers a universal reflection on the notion of home. Being a global superstar with roots spanning continents, her perception of home transcends geographical boundaries, mirroring a nomadic heart nurtured through extensive travels and enriched with multicultural experiences. The video is a tapestry woven with heartfelt narration by Rosé, where she shares how travel has been a transformative force in her life, a constant river altering its course, carving paths to unexpected havens, opening her heart and mind to new communities, and nurturing an ever-evolving mosaic of homes around the world. This perspective aligns seamlessly with the ethos of RIMOWA’s “Never Still” campaign, which champions the idea that the journey is just as precious as the destination, encouraging adventurers and dreamers alike to remain in a state of perpetual motion, exploring the vast tapestry of global cultures and forming connections that turn unfamiliar landscapes into welcoming homesteads.

As Rosé poignantly echoes in the campaign, home is not just a physical space; it’s a feeling, a connection, an accumulation of experiences, and a familiarity forged through the eyes of a wanderer who carries pieces of her journeys with her.

With the globe as her canvas, Rosé invites viewers to redefine “home,” encouraging them to forge their paths in exploring the new, the unknown, and the beautiful — all while carrying the assurance of RIMOWA's luxury travel bags as a constant companion.

The official RIMOWA website wrote about Rose, "For global superstar ROSÉ - born in Auckland, raised in Melbourne, now living between Seoul and Paris - travel has expanded her definition of Home. As she settles into life in Paris, she reflects on where she’s been, where she dreams of going and how travel can open our minds to new people, new cultures and new places to call home."

Watch the video above with a beautiful narration by Rosé.