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Lee Juck, Apink's Eunji, and Lee Young Hyun sing in 'Sign Language' for their latest CM song

Posted by princekrish3,204 pts Thursday, June 9, 2022

Apink's EunjiLee JuckBig mama's Lee Young Hyun were recently announced as the models for Haitai Ice Cream.

Haitai Ice Cream was the first company to introduce cone ice cream to Korea. Bravo Cone(Burabocone) is Korea's first cone ice cream launched in 1970 and has been loved by consumers for over 50 years, and is the longest-running ice cream. 


Commemorating this new partnership, on June 7 KST, an advertisement video for the new campaign "Quiet Bravosong" of Haitai Ice Cream's Bravo Cone, produced by Pentacle, was released.

The official YouTube channel mentions it as 'The world's quietest CM song.'


Pentacle,
who produced the advertisement, added an unexpected element to the campaign to arouse the interest of consumers.

In the video, singers Lee Juck, Lee Young Hyun, and Eunji, who have excellent singing skills, appear as models, but there is a scene where they sing in 'sign language' instead of their voice. Although the story unfolds beyond expectations, it gives unexpected impressions and heightens the immersion in the advertisement.



The song in the advertisement is a folk commercial song that is familiar to middle-aged people, but deaf people have never heard of it. The song is sung in sign language to bridge the cultural gap between the hearing-impaired and non-disabled, and to convey the value of diversity that can be shared.

Pentacle Executive Director Daeyoung Kim said, “I decided to plan this campaign with the hope that everyone, regardless of age or gender, can enjoy the CM song of Bravo cone, which has been loved for a long time."

An official from Haitai Ice Cream said, “I hope that the brand will be friendly to both the disabled and non-disabled people through the Quiet Bravosong campaign. 

Check out the video above.

  1. Apink
  2. Eunji
  3. Lee Juk
  4. Lee Young Hyun
2 4,132 Share 94% Upvoted
 
Sifat14
Sifat14263 pts Friday, June 10, 2022 0
Friday, June 10, 2022

That's heartwarming!

1 (+1 / -0)
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