Rising K pop group NouerA has shared a special behind the scenes moment with producer Lay of EXO.
On March 10 KST, NouerA uploaded photos to their official social media showing the members posing with Lay in a recording studio. The images captured a warm and relaxed atmosphere as the artists struck playful poses together. The members’ casual styling and more mature visuals also drew attention from global fans.
Lay participated in the production of NouerA’s recently released third mini album 'POP IT LIKE' as the project’s executive producer. The collaboration between the globally active artist producer and the group had already generated significant anticipation among fans ahead of the comeback.
NouerA recently returned with the mini album 'POP IT LIKE', officially launching their new promotional activities. The title track of the same name features a light hip hop based rhythm and presents a brighter, more energetic street vibe, marking a shift from the group’s previously chic concept.
The album includes four tracks: "POP IT LIKE", "SILHOUETTE", "A LIST", and "WE ARE YOUNG", showcasing NouerA’s expanding musical spectrum.
The choreography for the title track was created by the well known dance crew We Dem Boyz, while the music video was produced by SL8, a team known for working on projects such as "God of Music" by SEVENTEEN, "Spicy" by aespa, and "CASE 143" by Stray Kids.
NouerA will continue promoting 'POP IT LIKE' while actively communicating with fans through various activities.
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