IVE’s Yujin and Rei define self love in ‘REVIVE+’ campaign

IVE has unveiled new campaign content featuring members Yujin and Rei ahead of their second full-length album release.

On February 14 KST, Starship Entertainment released sequential content for IVE’s upcoming album ‘REVIVE+’ under the concept ‘THE NARCISSISTIC GURLS CAMPAIGN’ through the group’s official channels.

The newly revealed photos and short videos capture each member defining self-love in her own unique way.

Rei completed a trendy, kitsch-inspired look highlighted by decorated headphones and detailed nail art. Accompanied by the subtitle “Skill: Selective Hearing,” Rei is seen immersing herself in her own world and music amid surrounding noise. The scene emphasizes a self-assured attitude—prioritizing her inner voice and personal preferences over outside opinions. In a meditation scene with the members, narration adds, “I am just pretty / There is no reason / My existence is the reason,” reframing narcissism as confident self-affirmation.

Yujin, sporting full bangs, delivered her message with wit through an onion experiment. Referencing the idea that plants grow better when spoken to kindly, she showered affection on an onion labeled “I love you,” while instead of directly insulting the “bad words” onion, she cleverly stated, “I don’t love you.” Through this, she subtly redefined even negative language through the lens of love. The segment emphasized the message “Attitude: Girls Full of Love!” She later appeared holding cookies with phrases such as “I love you” and “I love (myself) too,” adding a charming finish to the campaign.

Meanwhile, IVE’s second full-length album ‘REVIVE+’ will be released on March 23 at 6 PM (KST) through various online music platforms.

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