Universal Music Korea (UMK), a division of Universal Music Group (UMG), the world leader in music-based entertainment, has today announced the signing of HEYOON, a Korean-born international pop star based in Los Angeles and Korea. The signing marks a significant step forward in UMK’s strategy to develop local artists and help them find success on the global stage.

Best known for her five-year career in international pop group Now United, HEYOON has toured to sell-out stadium and arena tours in more than 30 countries, releasing over 100 singles and music videos combined. In signing to UMK, HEYOON is poised to continue making a global impact, this time showcasing her artistry as a solo artist.

The signing is a demonstration of UMK’s wider strategy to elevate Korean artists in genres including R&B, Pop, and hip-hop. UMK will also heavily invest in new talent scouting and artist development and plans to leverage its global network in A&R, marketing, and public relations to amplify Korean artists on a domestic and international scale. At UMK, HEYOON joins a roster that also includes DEAN, one of the
most successful Korean alternative R&B artists.

"I’m excited to embark on this new chapter with Universal Music Group Korea," HEYOON said. "I’ve been working hard on my upcoming debut release and looking forward to share the story with my fans around the world."

Calvin Wong, CEO, Southeast Asia & SVP, Asia, Universal Music Group said: "We are delighted to welcome HEYOON to Universal Music Korea. HEYOON is an incredible artist, and we are proud to be working together on this new chapter in her career and look forward to showcasing her remarkable talent as a solo artist to a global audience."

Adam Granite, EVP, Market Development, Universal Music Group, said, "The Korean music scene is incredibly exciting right now, and there is huge interest all around in the world in the new wave of Korean artists. HEYOON is an exciting and emerging global talent, and I can’t wait to see what she will do next."