Rookie boy group TWS has been selected as house ambassadors for the French luxury fashion house 'Céline'.
The boys will be joining the 'Céline' family which already boasts a star-studded lineup of global ambassadors, including BTS's V, NewJeans's Danielle, Park Bo Gum, and Suzy, who most recently joined the ambassador lineup earlier this week.
However, some K-netizens questioned if a young, rookie group like TWS was "unsuited" for representing the luxury brand, previously known for its exclusive, premier image.
Some commented,
"For some reason, when TWS wears it, it looks like 'SPAO' (an affordable domestic lifestyle brand)..."
"The four seemed like such a strong lineup, so I don't know why this baby-faced rookie idol group is suddenly there."
"'Céline' had such a private image for a long time, doing limited fashion shows and being super picky about its models... now that the chief creative director's gone, the brand itself is doing a dramatic image change."
"Park Bo Gum and Suzy really suit 'Céline'."
"Now it just feels like HYBE lobbied for a spot for all of its artists."
"Honestly I thought the brand stood out the most when it was V and Lisa."
"HYBE is starting to push its artists in everyone's faces a little too much lately."
"I don't know if TWS is a great choice... will their young fans be able to afford 'Céline'?"
"They just don't suit the brand image at all... so random."
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