Korean netizens have recently speculated about who the next model for Kyochon Chicken, one of Korea's leading fried chicken brands, could be.

On October 18, Kyochon Chicken posted a new poster revealing it had selected a new model for the brand through its official social media account. The leading fried chicken brand explained, "A new face for Kyochon Chicken appears on October 23. The hottest icon of today has joined Kyochon Chicken! Who is the NEW ICON of Kyochon Chicken, appearing for the first time in years...?"

The announcement included a photo of the new model, except, it only showed the bottom half of his face, and included the caption, "Guess who?"

Korean netizens gathered in a popular online community to take playful jabs at who this new model might be since it was too obvious who it was.

They commented:

"Wow, I'm so bad at guessing these things but this is so obvious that it's Byun Woo Seok."

"Congrats Byun Woo Seok lol."

"This is so hard to guess! LOL."

"I was thinking it's Byun Woo Seok. It's so obvious it's him."

"His life is changing after one successful drama."

"Wow, he's filming so many ads."

"How many ads does he have?"

"Kyochon is delicious. Congrats Byun Woo Seok."

"The drama was really a big success, huh?"

"This is a good reason for me to order Kyochon more often."

"Please film more dramas."

"I'll be eating Kyochon from today."

"It's amazing how he's filming so many commercials."

"I'm envious of his wealth now. LOL."

"It's Byun Woo Seok! Time to eat more chicken!"

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