SM Entertainment celebrated its 30th anniversary and released a special brand film, "The CULTURE," reflecting on the enduring legacy and impact of one of South Korea's most iconic K-pop agencies.

While the video has been praised for offering a nostalgic glimpse into the history of one of the founding companies of K-pop, Korean netizens have pointed out that several key artists were noticeably absent from the celebration video. 

One Korean netizen shared the list of artists who were omitted from the video and expressed disappointment.

SM's very first signed artist Hyun Jin Young

CSJH The Grace

MILK

Black Beat

Isak N Jiyeon

Zhang Li Yin

Most of the artists who were omitted were the ones who were part of SM Entertainment in the earlier years. These omissions had fans questioning why such influential figures were left out of a video meant to celebrate SM’s extensive 30-year artist roster and legacy.

Korean netizens commented:

"That's so rude."

"I can't believe SM left out CSJH The Grace."

"If they were going to make this video, they should've included all the artists."

"I really liked CSJH The Grace... that's disappointing how they were left out."

"CSJH The Grace deserves to be in this video..."

"Wow, I thought I was going to see a list of people who were kicked out due to crimes just from reading the title, but what is this... CSJH The Grace's treatment during their active period and even now, it's really bad."
"There isn't a reason to omit these artists."

"I guess they included the artists who were more publically well-known."

"How can they leave out CSJH The Grace?"

"Did they include Shinhwa?"

"I wonder why they left out CSJH The Grace. They were popular, weren't they?"

"They didn't include Super M too though."

"I don't think they were needed in the video."

"I think MILK can be taken out but why was CSJH The Grace left out?"

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