On August 26 KST, Amore Pacific beauty brand 'HERA' launched its new 2024 campaign starring BLACKPINK's Jennie, and the campaign is already creating a buzz - but not for its makeup looks!

Instead, Jennie's new 'HERA' campaign is garnering attention for the "budget-friendly" dress worn by the BLACKPINK star. 

Fans suspect that the black mini dress worn by Jennie in the campaign film is an 'ASOS DESIGN' product priced at ~ $24.99 USD. 

The dress might be "budget-friendly", but when worn by Jennie, there's no denying that it looks as expensive as any European luxury brand. 

Netizens commented,

"Well, Jennie is a luxury brand after all."

"That's cheaper than most casual brands these days."

"The price of the outfit doesn't matter. It's the outfit-wearer that matters."

"She looks more like a model than the actual model. How does she have such a perfect waistline."

"I thought the dress would be hella expensive."

"When Jennie wears it, it looks like it could easily cost $2,500."

"So pretty."

"After being worn by Jennie, the seller can price that dress however much they want for it."

Check out Jennie's new 'HERA' campaign film below!

SEE ALSO: HYBE's controversial "music industry report" implied BLACKPINK's success was thanks to Coachella?