'XYOB,' a global food talk show, has established itself as a 'new megatrend.' The show, which airs new episodes weekly on the YouTube channel 'JohnMaat,' has surpassed 10 million cumulative views as of the 30th.

This milestone was achieved in just about four months since the first episode was uploaded in March.

Hosted by Park Joon Hyung and Brian, 'XYOB' features a dynamic duo leading a global food talk show.

The hosts skillfully draw out honest interviews from guests while chefs prepare fusion Korean dishes on the spot. The combination of engaging talks and mukbang (eating show) provides viewers with a unique and enjoyable experience.

The highest viewed episode features Sam Hammington and Jeon Tae-poong in a 'Korean-American Special,' which has garnered over 1.8 million views with its mix of Korean and English dialogue, delivering substantial entertainment.

Each episode of 'XYOB' is tailored to the guest, earning high praise from subscribers. 

For instance, in the Epik High episode, a spontaneous guerrilla performance was held, while the TripleS episode, which featured 24 cast members, was filmed in a gymnasium with a school concept to highlight each member's charm.

'XYOB' is driven by the unstructured hosting skills of Park Jun-hyung and Brian, who are known for leading YouTube trends through 'Wassup Man' and 'Cleaning Maniac,' respectively. The show has seen notable growth, thanks to its impressive guest lineup, including stars like Chungha, (G)I-DLE's Yuqi, IVE's Rei, KISS OF LIFE, ATEEZ, Sandara Park & DinDin, STAYC, Jay Park, and KARA, spanning different generations of K-pop.

The innovative format and exciting guest appearances make 'XYOB' a standout in the global entertainment landscape.