The Korea Brand Reputation Research Institute has revealed brand value rankings for advertisement models in the month of July, based on big data analysis. 

From June 4 through July 4, the Institute analyzed big data of currently promoting advertisement models in areas including consumer participation, media activity, communication, and community activity, to determine brand values and understand consumer trends. 

Trot singer Lim Young Woong took up the #1 spot once again in July with a total of 1,991,745 points, an 18.05% decrease from the previous month. Actor Lee Jung Jae of the new Disney+ original series 'Star Wars: The Acolyte' came in 2nd place with 1,651,052 points, while actor Byun Woo Seok of tvN's 'Lovely Runner' took up 3rd place with 1,517,972 points. 

Here are the top 30 advertisement models according to this month's brand value rankings: Lim Young Woong, Lee Jung Jae, Byun Woo Seok, Yoo Jae Suk, BTS, Ma Dong Suk, Kim Soo Hyun, IVE, Cha Eun Woo, aespa, Son Heung Min, Seventeen, Son Suk Goo, IU, Gong Yoo, ILLIT, Lee Hyori, Baek Jong Won, Park Bo Gum, Lee Chan Won, Lee Byung Hun, Young Tak, Kim Jong Kook, Park Seo Joon, BLACKPINK, Park Eun Bin, LE SSERAFIM, RIIZE, Lee Young Ae, and Jun Hyun Moo.

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