The Most-Watched Music Videos from Each Generation of K-pop on YouTube

K-pop has captured the hearts of millions worldwide through its catchy tunes, captivating choreography, and visually stunning music videos. As the industry has evolved over the decades, each generation of K-pop artists has produced iconic music videos that have amassed millions or billions of views on YouTube.

Let's delve into the most-watched music videos from each generation of K-pop artists.

First Generation – GANGNAM STYLE by PSY [5.1B]

GANGNAM STYLE,” the iconic hit by PSY, stands as the most-watched music video by first-generation artists and is the most-viewed K-pop music video of all time. Released in 2012, this track transcended borders and became a global superhit, captivating audiences worldwide to amass an astounding 5.1 billion views.

Second Generation – BANG BANG BANG by BIGBANG [667M]

The most-watched second-generation music video belongs to none other than the legendary K-pop boy band BIGBANG. Released in 2015, their evergreen hit "BANG BANG BANG" has amassed 667 million views to date, solidifying its status as one of the most revolutionary K-pop music videos ever created.

Third Generation – DDU-DU DDU-DU by BLACKPINK [2.1B]

"DDU-DU DDU-DU" by BLACKPINK quickly became an international superhit, solidifying their status as one of the leading K-pop acts worldwide. Boasting over 2.1 billion views, the MV is the most-viewed music video by a third-generation artist and ranks just behind "GANGNAM STYLE" as the second most-watched K-pop MV of all time.

Fourth Generation – WANNABE by ITZY [544M]

ITZY, JYP Entertainment’s fourth-generation girl group, made waves with “WANNABE” in 2020. With a staggering 544 million views, the music video is the most-watched among fourth-generation artists, highlighting the group's exceptional talent and widespread popularity.

Fifth Generation – BATTER UP by BABYMONSTER [251M]

"BATTER UP," the first release from YG Entertainment's rookie girl group BABYMONSTER, has soared to the top as the most-watched music video by a fifth-generation K-pop act, amassing an impressive 251 million views. This achievement shows the group’s rising popularity and undeniable talent.

Each generation of K-pop has brought something unique to the table. These music videos not only define their respective eras but also highlight the evolution of K-pop.