It has been nearly a month since the conflict between ADOR CEO Min Hee Jin and HYBE first went public.

Since the initial reports, numerous discussions and various updates have emerged about the unfolding situation. Recent revelations of Min Hee Jin's alleged derogatory KakaoTalk messages about NewJeans and their fans have shifted some of the public opinion, with many criticizing her for not genuinely caring about the group.

One netizen highlighted Min Hee Jin's actions, from establishing the image of being "NewJeans' Mom" to the press conference aimed at solidifying the notion that NewJeans cannot succeed without her.

The netizen wrote:
"Min Hee Jin loves herself for creating NewJeans, not the group itself. If she really were the mother of NewJeans as she claims, she wouldn't act this way. What kind of mother uses her children as a shield?

1. The disparaging chat about NewJeans is simply unacceptable. Some say that many mothers badmouth their children, and sure, that can happen. But what kind of mother uses harsh language like "****" to criticize her children? Isn't this abuse? Calling them "so ****ing fat"? Is this really something a mother who supposedly felt the pain of childbirth would say?

2. The media play claiming that NewJeans surpassed BTS is unbelievable. What was the reaction when the article was published? People were asking if NewJeans or HYBE were out of their minds. But there were no reactions questioning Min Hee Jin's sanity. Did she really not know this? If she promoted this way, NewJeans was bound to get criticized, which actually happened. Despite this, she demanded such media play. Min Hee Jin doesn't care about NewJeans at all. It's all about her defeating Bang Si Hyuk and HYBE, not about genuinely caring for NewJeans as if they were her own children. If she truly saw them as her children, would she have created such situations that brought them criticism? This alone answers the question.

Additionally, during the initial press conference, her remarks suggested that the members were on her side, implying a deeper relationship than expected. Such statements are indeed dangerous. When she criticizes other idols, where do those arrows attacking them go? If there are a hundred arrows, and she takes fifty, the rest go to NewJeans. Look at the comments mocking NewJeans after the Mexican group incident—did NewJeans bring this upon themselves? No, it's a situation created by Min Hee Jin, so why is NewJeans being mocked? Even when the disparaging chat article came out and she explained it, she said the members sent her messages of comfort. It's truly absurd. Instead of saying she comforted the hurt members and apologized to them, why did she receive comfort?"

Many Korean netizens agreed with this netizen and criticized that Min Hee Jin had gotten NewJeans and their parents involved in this whole ordeal.

They commented:

"This is right. Min Hee Jin dragged NewJeans and their parents into a fight they shouldn't have been involved in. She even framed it as if NewJeans would be over if she was dismissed (from ADOR). If this isn't gaslighting, what else would it be?"

"Every single word is spot on... Seriously, why are there people blindly defending Min Hee Jin like this?"

"Even in situations like this, I can't understand Bunnies who continue to support Min Hee Jin. How can they do that when NewJeans is being treated like this?"

"She's the one not acting like an adult, depending on young kids like this."

"I think she should stop mentioning the girls and be like a real CEO."

"But how long are they going to keep this up? The more I see it, the less I understand what they even want to fight about. We have RM and NewJeans comebacks this week, so how long will this continue?"

"I can't shield her after seeing her Kakaotalk messages."

"She definitely doesn't cherish the girls."

"It's a problem that she keeps pulling the girls in like this. Also, funny how she has their parents step up too. This no different from the FIFTY FIFTY incident."

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