On May 10 KST, 'Lovestagram' rumors between rising star actor Byun Woo Seok and a freelancer model surfaced on an online community. 

Based on several photos posted by Byun Woo Seok and the model around the same time frame, indicating that the two individuals may have been together when the photos were taken, some raised suspicions that the two were dating.

However, Byun Woo Seok's label Varo Entertainment issued a prompt response to the 'Lovestagram' rumors, commenting, "The dating rumors are absolutely not true." The label instead claimed, "It's true that they went to the same places, but they were with other friends," while insisting that Byun Woo Seok and the model in the photos were friends from university. 

Despite the actor's quick denial, some netizens commented, "I feel like they're just denying it because he's getting big right now...", "I thought it was a joke at first but... the evidence says otherwise?", "This is the most believable 'Lovestagram' I've seen in a while", "Of course his agency will deny it at all costs", "If he admitted that he's dating right now, the losses incurred would be enormous kekekeke", and more. 

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