IVE's much-anticipated comeback with their second EP album, 'IVE SWITCH', has catapulted them into the global spotlight, solidifying their status as a formidable force in the music industry.
Upon its release on April 29, 'IVE SWITCH' swiftly climbed to 3rd place on the prestigious 'Worldwide iTunes Album Chart', underscoring the group's international appeal and influence.
The chart-topping success continued as Ive dominated iTunes' 'Top Album' chart, claiming the top spot in 16 countries/regions, including Costa Rica, Malaysia, Norway, Turkey, and Vietnam. Additionally, the album secured 3rd place in Hungary and Mexico, while reigning supreme in a total of 18 countries/regions across the globe.
Notably, the tracks from the EP also made waves on iTunes' 'Top Song' chart, with the title song "Heya".
Expressing gratitude for the overwhelming support from fans worldwide, Ive, through their agency Starship Entertainment, vowed to continue delivering captivating performances and diverse musical endeavors. With plans for future activities underway, Ive encourages fans to stay tuned for more exciting content.
With the release of 'IVE SWITCH', Ive is poised to embark on a new chapter of their musical journey, captivating audiences with their evolved sound and captivating performances.
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I mean, IVE did it again! Heya is a BOP