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Posted by EunhaYi Monday, April 1, 2024

Highlight secures use of B2ST trademark in mutual agreement with Cube Entertainment

AKP STAFF

On April 2 KST, Highlight's agency Around Us Entertainment announced a significant milestone: "We have successfully reached a mutual agreement with Cube Entertainment regarding the use of the ‘B2ST’ trademark."

Despite this development, Highlight will continue to operate under their current team name. Around Us expressed, "It's a novel experience to showcase the 'B2ST' team name separately from our current activities. We hope this news brings joy to Highlight and their fans as they celebrate their 15th anniversary."

In a surprising move, Highlight released a video on their official SNS and YouTube channel, featuring both team names: B2ST's debut date '2009.10.16', Highlight's debut date '2017.03.20', and 'Highlight.' Additionally, dates '2024.05.10', '2024.05.11', and '2024.05.12' were unveiled, sparking curiosity among fans. The inclusion of the phrase 'LIGHTS GO ON, AGAIN,' reminiscent of B2ST's fourth mini-album and fan club name from 2010, further heightened anticipation.

While Highlight recently made waves with their fifth mini-album 'Switch On,' including winning two music broadcast awards with the title track "BODY", the song continues to climb both domestic and international music charts and short-form platforms.


Please see below for their full statement: 

"Hello, this is Around Us.
We have exciting news for Lights who adore Highlight.
We have recently come to a smooth mutual agreement with Cube Entertainment regarding the use of the ‘B2ST’ trademark. We extend our gratitude to Cube Entertainment for engaging in this broader discussion.
However, Highlight will continue its activities under the team name ‘Highlight.’ We are thrilled to share the 'B2ST' team name separately from our current endeavors.
We sincerely thank our fans for their unwavering support and love over the past 15 years. We hope this announcement serves as a meaningful gift for Highlight and all Lights celebrating their 15th anniversary.
We humbly ask for your continued interest and warm, affectionate support for Highlight's future activities.
Thank you."
  1. B2ST
  2. Highlight
18 13,814 Share 96% Upvoted
 
InvisibleBBC02
InvisibleBBC023,683 pts Monday, April 1, 2024 0
Monday, April 1, 2024

YES!!!! Fuck you Cube!

To be fair I never stopped referring to them as Beast lol

16 (+17 / -1)
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Erinaleee
Erinaleee996 pts Monday, April 1, 2024 0
Monday, April 1, 2024

I remember when this happened, CUBE did them dirty when they wouldn’t give them the rights but glad they finally were able to acquire it.

15 (+16 / -1)
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